Sukid Organic Juices
Client: Sukid Organic Juices
Project: Brand identity; illustration; motion design and packaging design.
Location: Santa Catarina, Brazil.
Sukid is a brand of organic juices, without preservatives and rich in nutrients aimed especially at children and teenagers (but I'm sure there will be a lot of adults wanting to try it!).
The challenge of the project was to convey the message and the positioning of a healthy brand, concerned with children's health and nutrition, in an attractive, relaxed, and tasty way, because, who said that a healthy product is bad and has unsightly packaging?
The vibrant colors attract attention and the layout of the elements and composition of the layout creates a "visual barrier" on the supermarket shelf, the main point of contact for the brand, helping in the identification and propagation of the brand/product.
The illustrations were made manually, with a loose and organic line, as in a drawing made by a child, generating this connection with the end-user of the product.
A brand designed by Portulan.® Brand Guide Company. All rights reserved.
